Grzebiąc wczoraj po czeluściach netowych natknąłem sięna taki oto njus. Nie wiem, czy jest już powszechnie znany i żadna to tajemnica, w każdym razie wychodzi na to, ze Zenith z częścią produkcji celowo będzie schodził na psy aby przyciągnąć tym samym mniej zamożnych klientów. Wygląda to na przetarcie nowego szlaku i rodzi się pytanie kto będzie następny z uznanych dotąd za wiodące i znaczące marki? "Zenith- another LVMH brand- surprised observers at Basel when it announced that it would start using Sellita’s SW300 movement in its 3-hand watches (branded as the Zenith 3001- below) instead of its own in-house Elite movement. In an interview with Robin Swithinbank in the Financial Times this week, a Zenith spokesperson confirmed that there were two reasons behind the decision- a desire to focus on expanding production of the El Primero calibre and to “recruit new customers”, which in the Zenith context means offering lower-priced watches. And the price difference is meaningful, with the article noting that the new movement allowed the entry level Zenith watch to be priced at GBP2200, rather than GBP3800 for the Elite-powered equivalent. As the spokesperson concludes: “Unless brands can produce in-house movements at an affordable price that makes commercial sense to the end consumer, they will have to [follow us]”. In other words, move away from low-volume in-house movements back to lower cost high-production movement from specialists such as Sellita than offer greater margin and allow prices to be kept down." (wygrzebane z cal11.com)