Good news! The next 17-series will launch very soon.
To improve the purchasing experience and address demand, we are trying a few new things. Firstly, full details and images of the 17.09 will be released on 12 April 2021 at 1PM GMT, two days ahead of orders opening.
We will have three order batches with Batch 1 for existing customers only, with 75x of each variant, and orders opening 14 April 2021. Access details will be e-mailed directly to existing customers who have purchased a watch directly from us. Please note that accessories and secondary market watch purchases do not qualify.
Batch 2 is open to everyone, includes 150x of each variant, with deliveries beginning in October 2021. Orders open 15 April 2021 at 1PM GMT, or:
6AM in San Francisco
9AM in New York
2PM in London
3PM in Geneva
5PM in Dubai
9PM in Kuala Lumpur
11PM in Melbourne
Finally, we have a time limited batch, also for everyone and we will take orders from 16 April 2021 at 1PM GMT to 1.10PM GMT, or:
6-6.10AM in San Francisco
9-9.10AM in New York
2-2.10PM in London
3-3.10PM in Geneva
5-5.10PM in Dubai
9-9.10PM in Kuala Lumpur
11-11.10PM in Melbourne
For this time limited batch:
All orders received during the ten (10) minute window will be guaranteed a watch
A 50% non-refundable deposit is payable at the time of order, with the balance when the watch is ready to ship
Delivery will begin in March 2022 and conclusion depends on how many watches we have to make
Once this ten minute period expires, we will not take any further orders. These variants of the 17.09 will be discontinued and not produced again
Further rationale for this time limited batch can be found here
We conclude with a few teasers prior to the full reveal on 12 April: 17.09 has a movement exclusive to us with an independently adjustable hour hand, Clous-de-Paris dial, 38mm diameter, two colour options and is priced at CHF 1,950.