"To mark its 100th anniversary this year, Laco is not only celebrating a significant anniversary but also wants to show its appreciation: With the special "100 Years – 100 Days – 100 Watches" campaign, the brand is giving back a piece of this history – to collectors, brand enthusiasts, and everyone who is connected to Laco or perhaps will become so in the future.
Between July 19 and October 26, 2025, Laco will be giving away a total of 100 watches of the exclusive FRIEDA special edition as part of its anniversary campaign. The giveaways will take place throughout this period via various channels, including the company's own online shop, social media campaigns, newsletters, collaborations with media partners, bloggers, YouTubers, and at selected events."
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